By implementing some effective landscape marketing ideas, you can maximize the potentiality and revenue of your lawn care business while building a strong online presence.
According to statistics, US retail sales of lawn and garden items are forecasted to be more than $ 7.0 billion in 2019. The integration of online marketing strategies into the landscape business plan plays a crucial role here.
With lawn care marketing ideas, you can attract potential customers and turn them into loyal customers. But before that, it’s imperative to thoroughly examine your niche and expertise. In this way, you can better use your marketing strategies.
It is also important to know which strategy you increase your brand awareness and how properly it is implemented. Below, we have compiled a list of 20 effective Marketing Ideas For Promoting Your Landscaping Business.
If you are planning to develop a landscaping and lawn care business, then you should come with a brandable name.
To create name recognition, you must develop a website with a brandable domain name.
You also have to have an attractive and professional logo as well.
There are also some effective ways to create name recognition, for instance, you can make a T-shirt with your brand name and logo for your employees.
Why a brandable domain and professional logo are required?
Well, it will help to become your business more professional and trustworthy.
Apart from that, it is very important for brand recognition. If you want to become the No.1 in your business area, then there is no alternative for name recognition or brand recognition.
So, you need a successful landscape marketing agency if you want to see your company’s top position in your area.
Marketing in high season can be excellent, but it also jeopardizes your business.
That’s because he’s busy meeting customer demands and has no time to implement new strategies.
The best idea is to market your landscaping company before the high season.
In this way, at the beginning of the high season, you can determine what is important for the growth of your business.
The concept of caring for potential customers is the best you should consider if you want to market your lawn care business before the high season.
It is the process of building relationships with customers at every stage of the sales funnel, from awareness-raising, information about services, to engaging and transforming visitors into customers.
You should plan and carry out your lawn care marketing campaigns long before the spring starts. And I recommend meeting every perspective with your message at least three times.
Repetition wins the game when it comes to landscape advertising. Build your credibility with your audience because when they see your ads, again and again, they understand that you’re a stable and reliable company. It also increases the likelihood that they will be reached when needed.
If you want to avoid losing money with your turf marketing, you have to discriminate!
What I mean is that … Sending out promotional flyers for landscaping to any owner in your town can be FAST expensive, especially if you live in a densely populated area.
Reduce your focus. Choose your prospects.
And think about it: let’s say you deliver landscape flyers to the whole city. Most of your work focuses on one area, but you get a call from someone on the other side of town who needs someone to mow the lawn.
Is it worth it to drive to the other side of the city for lawn care?
Probably not. Their orientation can and should, however, go beyond geography.
A survey shows that:
So Direct Mail is very effective for influencing customers. And a certain type of landscaping direct mail works PARTICULARLY well … To be more precise, I’m talking about postcards for lawn care!
Advertising for gardening with postcards is profitable for some number of reasons:
First of all, you can only target your IDEAL prospects by district and/or a particular area.
With this method, the recipients can see your message even without having to open it.
Most importantly, you can save shipping or transportation costs when you send horizontal postcards instead of folded letters or flyers.
According to Search Engine Journal, up to 93% of all online experiences start with a search engine.
And although many of the people who receive their lawn care postcards are looking for you and go straight to their website, many of them are simply looking for what they need, such as:
“best landscaper in [your city]” or “landscape in [your city]”
And you’ll see tons of listings, many of which will be search and review sites.
Here is a list of some important online directory sites from where you will get cited:
Make sure that you are represented on these websites and that your company profile is correct, up-to-date and full of beautiful photos of your work.
Or you run the risk of losing all these prospects for your competitors.
One of the best ideas for landscape marketing is the development of a reference strategy.
Try to generate more customer references from existing satisfied customers.
A referral program helps you lower your sales budget while focusing on customers who are already happy with their gardening.
A research conducted by Nielsen concluded that the majority proportion (92%) of customers rely on references from people they know.
You can provide them with a coupon or other beneficial agreement for future service if they relate to another customer.
In addition, sending notes or reminders to your potential customers on your birthday can be a positive way to help you generate more revenue.
A referral strategy is also referred to as word of mouth.
Do not forget to register for a free Google My Business account.
If you register for Google My Business, then your business will be more visible to the customers while people search on Google.
So make sure that you have placed your data correctly, most importantly:
Your Brand Name, Your Address (Which is verified by Google), Contact Number, Hours of operation and Category of your business.
In addition, all Google comments will be managed and answered in your Google My Business account.
Keep in mind that ALL of your updated contact information will be stored in your Google My Business account, as inaccurate information about you will really prevent Google from showing your business in search queries.
This means that your business may appear LESS in Google search queries.
What’s not what we want, considering that Google is the #1 search engine in the United States.
If your address OR times change, you’ll need to update them to Google My Business.
Another benefit of completely updating your business information is that it’s easier to find on Google Maps!
If someone uses Google Maps to search for a local landscaping company, their correct and up-to-date information on the Internet (including Google My Business) will enable them to rank higher on Google Maps than other landscape designers who do not waste time.
You can call Houzz a social niche network because it contains some social elements, including a message board, comments, and the sharing of services or ideas with other Houzz users.
It’s about addressing your specific landscape clients with images of your work.
According to marketing professionals, Houzz is one of the best marketing strategies for lawn care to take your business to the next level.
Homeowners who use Houzz are looking for solutions, tips, ideas, and contractors for their project.
This increases the chances of leads and sales. But you have to face the right users.
By providing your new landscape projects with detailed descriptions on a regular basis, adding unique landscape images, actively taking into account and responding to customers’ opinions, your landscaping business becomes more visible.
In this way, you can raise awareness of your business landscape among potential customers.
Social networks are growing rapidly worldwide. Most Americans use social media platforms like Facebook, YouTube, Instagram, Pinterest, and Twitter to improve their business visibility.
A survey which is conducted by the Pew Research Center in the USA concluded that the American used to use social networking sites for improving their business visibility.
So, when you share your business-relevant landscape content on these social networks, users are quickly reached.
You can build a personal relationship with your target customers and customers.
He gets acquainted with customers, strengthens the trust in his company and offers them added value without asking for anything.
On a website, your prospects are looking for information about your business.
Therefore, not only a few images and texts are displayed on the site.
Today, smart entrepreneurs use websites to turn visitors into customers. They use a web page design as a tool to get visitors to serve shoppers.
Then use the web pages to project a picture of a trusted landscaping company.
Make sure that your website indicates who you are and what specific services you offer.
On the website, your logo should be clearly visible in the top corner of the web pages.
View customer comments and testimonials on a separate webpage. Also, provide a price list as customers search for it immediately when they visit your website.
Also, provide your contact information and report on their terms and conditions to provide landscaping services.
Generally, convince the visitor that your business is a credible business.
It is worth mentioning that the website should be good looking.
So you should design and develop your website with a professional developer or team.
Who does not want his landscaping company to be at the top of the Google or another related search engine?
All good! Search engine optimization, that is SEO, is one of the best ideas for landscape marketing that you can integrate into your business plan.
Not only does this help your landscape company to be at the top of the Google search engine, but it also increases your online visibility.
This will ultimately help you generate more traffic on the website
Here’s how it works:
So if you really want to drive the expected visitors to your website, then SEO or Search Engine Optimization is a must for you.
The content is the key element for your website.
Therefore, it is very important to create an effective and user-friendly content that represents your services.
It’s a good idea to create long and actionable blogs because you can beat the shorter ones easily.
According to the study, longer content tends to attract more backlink. As a result, your ranking in Google search engines improves.
Creating long-form content, ie more than 1500 words with high-quality links, is the new content strategy that is currently in vogue.
With rich content, you can classify your landscaping site for a variety of long-tail keywords.
In addition, new business opportunities will arise for you over a longer period of time.
In general, the main reason for creating longer articles and publishing on the Landscaping website is that it attracts organic Google traffic without wasting time.
This is one of the simplest methods when looking for landscape marketing ideas.
Here you need to capture the identity of potential stakeholders in order to continue with them later.
So you always have your landscaping company in view. So if you need your services, you will be called!
An effective lead capture form offers your visitors a FREE quote, such as FREE ideas for lawn care, in exchange for an email address.
Once you have your email address, you can send them periodic emails with special offers and updates.
There are several local search tactics on Google or Bing. If you do it right, you can be on page one of three places.
You can do this with the local pay-per-click ad. Use the auction platform and optimization techniques to outperform your competition here (the first 4 places).
These are typically direct response ads that point to a conversion-focused landing page. You pay for every click on your website.
Another effective one is the Google Business listing that we mentioned earlier.
Get a better ranking by optimizing the content of your business listing and getting more reviews.
Once you qualify, you will no longer pay for clicks.
The third is your organic listing of the website that is affected by SEO.
Adding content to your blog, updating pages, using your specific keywords in a natural way, getting links to your site, and getting more traffic on social media are what you’ll be calling.
It takes time to maintain and maintain this classification, but as with Places, traffic is free once you get there.
These are all complementary tactics that target a similar audience and use similar key phrases. Everyone drives the traffic, but all three are optimal.
Today, Facebook offers some of the most specific advertising opportunities in digital marketing.
Like the video, only a few landscape architects use it, making it another place to stand out from the competition.
First, create a business page on Facebook. Make sure you set up messaging, complete all contact information, and enable revisions.
Keep your timeline up to date with updates on your business and new jobs. Also, pick and give helpful tips on landscaping and lawn care.
With Facebook Lead Ads, you even get the benefit of being able to convert without having to leave Facebook.
The benefit of this is that you can receive quotes or call potential customers with users who spend minimal effort.
Facebook fills in most of the information automatically so the leader can communicate with you with just a few touch-sensitive touch-screen touches.
Let customers share images of their new landscape on their pages beyond the ads.
The video is still one of the least used marketing materials for local businesses, such as Landscaper, though it is one of the most effective.
In about a minute, a commercial can tell virtually anything and show what’s needed to convince a leader that it’s right for him.
You can submit your main value offer, attach a testimonial from a client, and show a touching gallery of your best work.
Stop with a loud call to action and the telephone rings.
Very few landscaping companies do a good job with the video, which is surprising given that the work is well suited to visual media.
Create a video, paste it into your landing pages, and tweak it for YouTube Search.
With a modest investment, you can effectively differentiate yourself from the competition.
Beyond this type of ad, you can also create short videos of completed works and submit them to your YouTube channel, share them on social networks, and embed them on your website.
Use your phone and free video editing applications. Older videos can still be effective, and the personal touch is a great way to introduce yourself to new potential customers.
There may be many events and shows in your city. Some of them can only be landscaping and related activities.
Turn these shows into a brand-building exercise for your landscaping company.
That’s why you have a great opportunity to meet some of the industry’s experts and potential customers.
When you mix in with the crowd and start talking to attendees, give your business card to potential customers.
An infallible way for your potential customers to get in touch with your business is to provide them with their gardening business cards.
The card contains your contact information such as website and email address, phone number, etc.
Make the card design attractive to recipients so they can carry it around for a longer period of time.
There is no alternative to the outstanding and effective marketing policy to improve your landscaping business.
There is over 500,000 landscaping business out there in the United States of America.
So if you really want to do well in the landscaping business, you must have some laborious plan.
And you just have to execute all the plan with the right approach.
If you can implement all the ideas mentioned above effectively, then surely you will get the success in the landscaping business.
I am a professional Local SEO specialist, team leader of Landscape Marketing XYZ and RegentSEO which is a trusted SEO Agency with over 7 years of industry experience. I understand what it takes to get your website #1. Feel free to contact me with any kind of questions you may have and let me help you to build and strengthen your online presence with more diligence.